The third annual GO GO Gala, held at the SLS Hotel in Beverly Hills and sponsored by Beachbody, brought together celebrities and social activists to raise over $400,000 to fund life-sustaining and life-changing programs for orphans and vulnerable children.
Roy Sekoff, founding editor of the Huffington Post, stepped in as event host when a late change in his filming schedule prevented Ewan McGregor from hosting the event as scheduled. Ewan’s video taped message was taken to heart as Gala goers gave generously during the live auction. This year’s honorees and recipients of the 2010 Giving Opportunity Award were Ellen Gustafson and Lauren Bush, founders of FEED, for their accomplishments in fighting world hunger. Guests sang along as legendary rock band Foreigner performed their top hits before donating a guitar signed by all band members for auction.
This year’s Gala featured a secondary online auction that ran on Charity Buzz and included such unique experiences as a walk-on role on Weeds, set visits to Nurse Jackie, Castle, Jonah Hill’s next movie, and the upcoming Spider-Man movie, a deluxe trip to Tuscany, a luxury African safari and even a sailboat ride with Isaiah Mustafa (“the man your man could smell like”). The big win, however, went to the lucky bidder whose $80,000 bid closed the record-breaking bidding frenzy to win an incredibly rare opportunity — a visit to the set of Twilight: Breaking Dawn in Vancouver for four people including deluxe accommodation at the Four Seasons Hotel, VIP limousine service to and from the Breaking Dawn set and the unprecedented opportunity to meet Robert Pattinson in person.
100% of the night’s proceeds go directly to locally-led grassroots programs serving children in need.