Smart Ways to Maximize Your Charitable Impact

At GO Campaign, we know that our community of supporters cares deeply about creating meaningful change for children around the world. What many donors don’t realize is that how you give can sometimes be just as impactful as how much you give.

Depending on your financial situation, certain giving strategies can significantly reduce your tax burden—meaning more of your resources can go directly to the causes you care about. Below are two powerful ways donors can maximize their charitable impact, whether supporting GO Campaign or any nonprofit they believe in.

Qualified Charitable Distributions (QCDs)

For donors age 70½ or older with a traditional IRA, a Qualified Charitable Distribution (QCD) can be one of the most tax-efficient ways to give.

A QCD allows you to transfer funds directly from your IRA to a qualified nonprofit, offering several advantages:

• The transfer is tax-free.

• The distribution counts toward your Required Minimum Distribution (RMD).

• The amount is not added to your taxable income, which can be especially beneficial for donors who do not itemize deductions.

How it works:
Simply contact your IRA custodian and request that a check be sent directly to the nonprofit of your choice. The check must be made payable to the organization—not to you personally.

Donating Appreciated Assets

Another powerful strategy is donating non-cash assets, such as:

• Stocks

• Mutual funds

• Real estate

When you donate appreciated assets directly to a nonprofit:

• You avoid paying capital gains tax on the increase in value.

• You may receive a charitable deduction for the full fair market value of the asset.

• The nonprofit receives the full value of the gift to support its mission.

For example, if you purchased stock for $5,000 that is now worth $20,000, donating the stock directly allows the full value to support a charitable cause—without triggering tax on the $15,000 gain. If the stock were sold first and the cash donated, capital gains tax would apply before the gift was made.

To give stocks or securities, your financial advisor can initiate a direct transfer using the account information listed on a nonprofit’s donation page.

Giving in the Way That Works Best for You

At GO Campaign, we believe in empowering donors with the information they need to make thoughtful, impactful decisions about their philanthropy. Whether you choose to support GO or another organization you care about, strategic giving can help your generosity go even further.

If you’re interested in making a Qualified Charitable Distribution or donating appreciated assets to GO Campaign, our team would be happy to help guide you through the process.

Thank you for being part of a community committed to creating opportunity for children around the world. Your generosity truly makes a difference.